NJ Creative Direction teamed up with BSY to create a strategic brand platform for The Surrogacy Experience. TSE’s mission is to provide clients with the information and support needed to explore and ultimately embark on the very personal and unique journey to achieve their family’s dreams. As part of the online experience, we created an intuitive portal design for intended parents and surrogates guiding them through the complicated process of surrogacy.

NJCD and BSY worked on brand strategy, identity development, website, visual and photographic style, digital applications, SEO and marketing collateral.