Nootie, the rapidly growing worldwide brand of natural pet products, recently turned to NJ Creative Direction for new ideas on repackaging its grain-free dog treats, yumZies.™

Building on the yumZies cast of cartoon dog characters, NJ Creative Directions’ new designs engage customers with bright, colorful backgrounds and fetching graphics at the point of purchase.

NJ Creative Direction is also chewing on several additional branding projects for Nootie,™ including a new vet line called Lovet,™ so expect to see more from us in the future.

BACKGROUND
Empire Facilities Management Group was established in 2003 to provide repair and maintenance services for small retail stores. By paying attention to their clients’ pain points and taking time to understand their branding, they designed innovative, cost-effective solutions that incorporated branding into the facilities they proposed. For companies like banks, healthcare, retail, commercial, this ensured a tangible and consistent brand experience for their consumers.

THE CHALLENGE
The company’s success brought steady growth and within 10 years it was serving clients across the country. A new identity was needed to project a national stature and to convey its strength of building branding into their facilities. Empire Facilities Management Group became FrontStreet Facility Solutions Inc.

THE SOLUTION
Working with creative partner BSYA, NJ Creative Directions was tasked with designing a new logo, website, stationery, trade show booth, an array of collateral materials and environmental graphics.

Black and white imagery with blue highlights was selected to suggest the extent of their influence in the world around us. The clean, contemporary presentation also reflects FrontStreet’s own design sense and conveys a feeling of efficiency and sustainability.

The result is a more powerful identity system that includes sub brands to communicate a range of product/service solutions, which include:
FS Brand; FS Maintenance; FS Prevention; FS Dashboard and FS Green

The tagline “Better Facility Sense™” underscores their strength of infusing a tangible brand experience into facilities design and management.

SEE THE RESULTS

ELEC Collateral

ELEC Website

Fab Dog, the world wide leader of fine dog accessories, celebrated its 10-year anniversary by introducing an innovative new branding platform. Together with Fab Dog’s design team, NJCD re-aligned Fab Dog’s identity, introducing designs that achieve the perfect balance of style, functionality and superior quality.

The look-and-feel of the new brand is integrated throughout Fab Dog’s consumer touch-points, which include its website and all of its packaging, strengthening its relationship with consumers and business partners.

Is that Cotton Candy I Smell? State Fair Tries its First-Ever Olfactory Signage

East Rutherford, NJ – June 2012 – Is that cotton candy I smell? Shoppers in New York and New Jersey are in for a treat this month as State Fair Meadowlands unleashes its “Scratch & Sniff” mobile billboards, with the distinct smell of the sugary summer treat.

State Fair Meadowlands is using the billboards to promote its annual summer fair, held in the New Meadowlands Fairgrounds, next to the MetLife Stadium in East Rutherford, NJ, from June 22-July 8.

Beginning June 16, two mobile billboards will visit major shopping malls in northern New Jersey and Staten Island, NY, offering Father’s Day shoppers the unique experience of scratching and sniffing a larger-than-life stick of cotton candy.  Afterwards, the billboards will travel to commuter locales, malls, city centers and other points of interest in New Jersey and Staten Island, spreading the word about the upcoming fair.

The billboards were designed by Mike Guarino of NJ Creative Direction, an advertising and design agency based in Summit, NJ. The signage, which utilizes fabric saturation and scent diffusion, will be showcased on two mobile billboard trucks owned and operated by Billboards2Go, headquartered in New York City.

“The smell of Cotton Candy evokes memories of summertime and fun at State Fair,” said Al Dorso, president of State Fair Group, which owns and operates State Fair Meadowlands. “We have  used Billboards2Go for several years to get our message out to the public. This year we want to draw people into our message with an element of amusement and sweet aroma – calories optional!”

ADWEEK

Press NorthJersey.com

Nj Creative Direction and BSYA received top honors at the 2012 Summit International Awards.

The award, in the Website Design Category, was in recognition of the new RiverRoad Waste Management Website. The tagline “A New Future For Waste” inspired a video presentation on the sites home page that tells a story and engages potential customers.

The Summit International Awards (SIA) organization is dedicated to furthering excellence in the marketing communications industry. It administers three distinguished advertising and marketing award competitions throughout the year with the goal of raising the awareness of companies and individuals who have the creative and marketing talent to go beyond the ordinary. Using stringent evaluation criteria and blind judging processes, its competitions reward only those firms whose work exemplifies the best in its class. Thousands of entries are evaluated from 22 countries.

 
NJCD has partnered with Today’s Credit Unions to build the first 360 degree social media platform designed for Credit Unions. TCU empowers credit unions to fully engage in social media marketing without needing to hire additional staff.

TCU is a combination news publication and marketing platform exclusively for credit unions. It’s a turnkey service that engages credit union members and potential members across multiple platforms including Website and social media.

TCU offers unique daily content, hands-on monitoring and updating, audience-building programming, compliance check and much more.

For over two decades, NJ Creative Direction has helped brands reach new audiences, embrace emerging technologies and distinguish themselves as market leaders.

NJ Creative Direction blends creative, strategic and digital capabilities to help brands thrive in today’s dynamic environment.

We cherish our client and partner relationships, and look forward to a great 2012!

North Jersey Federal Credit Union is seizing the opportunity to attract new members by making a bold statement with print ads created by NJCD.