NJCD has partnered with Today’s Credit Unions to build the first 360 degree social media platform designed for Credit Unions. TCU empowers credit unions to fully engage in social media marketing without needing to hire additional staff.

TCU is a combination news publication and marketing platform exclusively for credit unions. It’s a turnkey service that engages credit union members and potential members across multiple platforms including Website and social media.

TCU offers unique daily content, hands-on monitoring and updating, audience-building programming, compliance check and much more.

For over two decades, NJ Creative Direction has helped brands reach new audiences, embrace emerging technologies and distinguish themselves as market leaders.

NJ Creative Direction blends creative, strategic and digital capabilities to help brands thrive in today’s dynamic environment.

We cherish our client and partner relationships, and look forward to a great 2012!

North Jersey Federal Credit Union is seizing the opportunity to attract new members by making a bold statement with this ad created by NJCD.

Market research firm Schlesinger Associates needed to increase industry awareness of both their location based and online market research capabilities.
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Working with the lead agency BSYA, NJCD developed a series of humorous spread ads driving home the point that Schlesinger Associates provides a full range of solutions that cater to the clients desired goals, whether online or in person.
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The ads were recently recognized by CENGAGE Learning & Nelson Education in NYC and are being published in the marketing text book “Foundations of Marketing.” The campaign has made a big impact in the data collection industry and is helping Schlesinger Associates continue to expand worldwide.

How can a business card be more than just a business card? In this case, it can be an iPad, too! And a much more memorable “keeper” when passed around at an important industry function.

Recognized for their new brand development work for The Surrogacy Experience, Nj Creative Direction and BSYA received a total of 4 creative awards. The winning categories included brand identity, Website and collateral development.

NJCD and BSYA were honored with gold, silver and certificates of excellence by the judges at the 2011 New Jersey Art Directors Club Awards and the Summit International Awards.

The New Jersey Art Directors Club Awards received 478 entries this year for the coveted awards and the Summit Creative Awards had thousands of submissions from 22 countries.
Recognized for their new brand development work for The Surrogacy Experience, Nj Creative Direction and BSYA received a total of 4 creative awards. The winning categories included brand identity, Website and collateral development.

NJCD and BSYA were honored with gold, silver and certificates of excellence by the judges at the 2011 New Jersey Art Directors Club Awards and the Summit International Awards.

The New Jersey Art Directors Club Awards received 478 entries this year for the coveted awards and the Summit Creative Awards had thousands of submissions from 22 countries.

A fresh new way to look at fast food gets a fresh new look.

Move over California Pizza Kitchen…NJCD and BSYA are helping to launch The Flatz Company who is on a mission to reinvent fast food. The flagship restaurant doesn’t do anything ordinary. They select only the very finest ingredients and make sure the food is always natural or organic, as nature intended. We are working on everything from environmental graphics to messaging to testing new recipes… “the part we love the best.”

North Jersey Federal Credit Union (NJFCU) wanted to go green in a big way, and we at NJCD were happy to help them do it. In a big way.

Announcing the GreenMachine: a bio-fueled mobile banking center designed by NJCD to move the North Jersey Federal brand as the Machine moves money around North Jersey.

We designed the GreenMachine’s graphics to make a confident statement about North Jersey Federal at a time when feelings about financial institutions are at an all-time low. Credit unions in general, and NJFCU in particular, have emerged as islands of stability and outstanding customer service in the stormy tempest that has engulfed the U.S. banking industry.

While banks have hunkered down, North Jersey Federal has moved boldly ahead with a number of initiatives, among them a project to Go Green. The GreenMachine is a rolling statement about responsibility, the future, and the benefits of banking with North Jersey Federal.

This mobile bank runs on bio-diesel and houses a working ATM. North Jersey Federal is using the GreenMachine to provide service and introduce its unique brand throughout the region. We’ve been happy to help them put the best possible face on that effort.