NJCD and AVOW Communications were awarded silver in the category of Trade Magazine advertising at the 45th Annual Jersey Awards program for the IUOE Local 825 ad campaign. The event was sponsored by the New Jersey Advertising Club. Space The campaign highlights members’ expertise and achievements and connects those achievements with contributions they make in…
As part of their 20th anniversary The Newark Club teamed up with NJCD and BSYA to rebrand the area’s most breathtaking fine dining venue as The Metropolitan Room. The initiative includes a new name, identity, website, collateral, menus and both online as well as traditional advertising. The Metropolitan Room’s location atop One Newark Center…
Nootie, the rapidly growing worldwide brand of natural pet products, recently turned to NJ Creative Direction for new ideas on repackaging its grain-free dog treats, yumZies.™ Building on the yumZies cast of cartoon dog characters, NJ Creative Directions’ new designs engage customers with bright, colorful backgrounds and…
BACKGROUND Empire Facilities Management Group was established in 2003 to provide repair and maintenance services for small retail stores. By paying attention to their clients’ pain points and taking time to understand their branding, they designed innovative, cost-effective solutions that incorporated branding into…
Fab Dog, the world wide leader of fine dog accessories, celebrated its 10-year anniversary by introducing an innovative new branding platform. Together with Fab Dog’s design team, NJCD re-aligned Fab Dog’s identity, introducing designs that achieve the perfect balance of style, functionality and…
Is that Cotton Candy I Smell? State Fair Tries its First-Ever Olfactory Signage East Rutherford, NJ – June 2012 – Is that cotton candy I smell? Shoppers in New York and New Jersey are in for a treat this…
Nj Creative Direction and BSYA received top honors at the 2012 Summit International Awards. The award, in the Website Design Category, was in recognition of the new RiverRoad Waste Management Website. The tagline “A New Future For Waste” inspired a video presentation on the sites home page that tells a story and engages potential customers. The…
NJCD has partnered with Today’s Credit Unions to build the first 360 degree social media platform designed for Credit Unions. TCU empowers credit unions to fully engage in social media marketing without needing to hire…