Market research firm Schlesinger Associates needed to increase industry awareness of both their location based and online market research capabilities.
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Working with the lead agency BSYA, NJCD developed a series of humorous spread ads driving home the point that Schlesinger Associates provides a full range of solutions that cater to the clients desired goals, whether online or in person.
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The ads were recently recognized by CENGAGE Learning & Nelson Education in NYC and are being published in the marketing text book “Foundations of Marketing.” The campaign has made a big impact in the data collection industry and is helping Schlesinger Associates continue to expand worldwide.